Situation:

Gen Z is quickly becoming a force to be reckoned with, but research surrounding this audience is still in its nascent phase, with many perceptions being based in speculation rather than truth.

Challenge:

Define Gen Z from the POV of an actual Gen Z member (myself).

Approach:

I took a holistic approach to the topic of “Gen Z,” drawing insight from various platforms, research reports, surveys, etc. and compiling it in one succinct, Gen Z-approved deck.